Connecting with communities

Without an audience, the media simply wouldn’t exist.

But do you truly understand who that audience is? Have you spent time asking yourself what are my audience interested in, what aren’t they interested in and what motivates them to read the content you or your team creates?

The honest answer is probably no.

This course looks at the importance of understanding your audience and how best to engage with them. It hopes to offer insight, advice and tips into the best ways of doing that – but also give you impetus to pause and think about whether there are changes you can make to become more relevant to the people you serve.

It also explores the benefits of building even deeper connections with the community and those key individuals within it and how that could also be critical to the long-term success of your title.