Essential digital skills for journalists
Masterclass - a crash course in digital skills to engage existing and new audiences, covering key areas including SEO, data and analytics, and social media.
Are you looking to learn or refresh the essential skills needed to effectively publish content online?
Digital skills are essential for content creation whether you work in a traditional newsroom, for a specialist publisher, or in a marketing and communications role.
This course is aimed at teaching the most up-to-date best practice methods to write specifically for digital audiences. Delegates will gain an understanding of digital journalism as whole while learning essential tools and techniques to produce engaging content that will attract audiences of scale.
The masterclass, which lasts two-and-a-half hours, is ideal for those who want to brush up on their digital skills or for those starting out.
The course will include the following:
- Sourcing and creating stories for digital audiences
- Using analytics to measure and understand audiences
- SEO best practice to achieve audience growth
- Understanding algorithms
- SEO best practice including keyword strategies, SEO headlines and metadata entries
- Digital data and content planning
- Using social media to source stories and amplify content
The training will be delivered by an industry professional with specialist experience in digital publishing.
