Audience Editor – WalesOnline – Reach (Cardiff, UK)

We’re looking for an Audience Editor to join our team at Wales Online, one of the UK’s biggest and best regional news websites.  You will have a key role in shaping WalesOnline’s content, reputation and success, working closely with reporters and news editors to devise, publish and promote outstanding content every day.

It’s a hugely exciting role at the heart of what is by far the biggest news website in Wales. You will promote excellence across our website, social media platforms, newsletters, WhatsApp communities, commenting and registrations. You will have oversight of our overall performance against key overall metrics.

We’re looking for fresh ideas and new perspectives from people from a wide range of backgrounds, and we want you to tell us the stories you believe are important from our many communities so we can continue to diversify our content.

So, who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

We are happy to consider applications on a flexible working basis, and will always aim to accommodate requests where possible.

This role is home and hub based linked to our Cardiff Hub.  We are therefore open to candidates based in and around Cardiff.

What will the role involve?

You will be part of the newsdesk, finding and telling stories and videos which engage as many readers as possible, and stories which will be of interest to local communities.  You will have a detailed understanding of how and where different audiences can be found, and how this translates to content decisions and work on our social media platforms on a day-to-day basis to deliver brilliant and engaging posts.

You will be responsible for successful delivery of newsletters, optimising open rates and click throughs, building communities on platforms such as WhatsApp which support KPIs of registered customers and audience scale.

You will Encourage best practice among reporters around engagement: building communities, being involved in conversations, being accessible to readers, finding audience and be a leader in the newsroom on innovative storytelling on the website and on social media and encourage the same behaviour and skills in others.

Who are we looking for?

An experienced journalist with your NCTJ or equivalent qualification and media law knowledge, with a detailed understanding of how and where different audiences can be found, and how this translates to content decisions. This is a senior job which will give you the chance to be a leader in the newsroom, be innovative in storytelling and social media posts and encourage the same behaviour and skills in others.

You will get to work on breaking news of major significance to our audiences. We are looking for journalists who are curious to find out what’s going on around them, to answer the questions our readers want answered, who find time to listen to conversations and ask what they can add, and who believe journalism does its best when it is read by as many people as possible. You’ll want to deliver stories which make people come back to our site time and again.

What can we offer you?

We are offering a competitive salary and benefits including;

• Help saving for your retirement – join our pension scheme and well match contributions up to 6%
• 25 days holiday per year when you join. After three, five and ten years service with Reach, youll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day – an additional days leave each year to support a cause close to your heart
• Enhanced family leave – including maternity, paternity and adoption – and youll be eligible after just six months employment
• Private Healthcare Cash Plan – free health cash plan so you can claim back cash for a range of medical expenses
• As one of the UKs top 50 Inclusive Employers everyones invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support – including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• Awesome career opportunities – youll have support from your line manager and a range of learning & development programmes
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.