Trends Writer – Liverpool Echo – Reach (Liverpool)

Do you want to work in one of the best newsrooms in the North West? Are you just as comfortable writing about money as you are about the newest bingeable TV show or latest celebrity scandals? If yes, then apply now to join the Liverpool Echo as our newest Trends Writer.

This is a fantastic opportunity to source, create, and share trending content on a wide variety of topics. You will write accessible, high-quality content for the Liverpool ECHO, incorporating multimedia elements and targeting the right platforms for maximum audience engagement.

We’re looking for fresh ideas and new perspectives from people from a wide range of backgrounds, and we want you to tell us the stories you believe are important from our many communities so we can continue to diversify our content.

So, who are we?

We are Reach Plc, you might not have heard of us but we have probably met without you even realising it. We are home to the UK and Ireland’s most iconic digital platforms, magazines and newspapers. From the Mirror, Daily Express and OK!, to our regional titles such as the Liverpool Echo, BirminghamLive and the Manchester Evening News (plus lots more), our brands and the stories we cover are as varied as our people. We help all kinds of people share experiences through our stories because we believe this is what makes us human.

Oh, and we should probably also mention that with a monthly readership of 47 million people, Reach is the largest commercial publisher in the UK. At Reach, not only will you feel better understood, you will also feel you understand other people better too.

This role is based in our Liverpool city centre Hub and we are therefore open to candidates based in and around Liverpool.

What will the role involve?

You will research popular search queries, recognise emerging trends, and craft engaging, SEO-optimised digital stories covering TV, celebs, travel, finance and more. You will use a variety of search tools to research and understand the queries people are searching for, identifying the latest search trends and turning them into engaging digital content.

You will use and understand key search terms needed to boost your content and know the ideal times and platforms to optimise your stories. You will write engaging stories in an accessible way, always keeping your target audience in mind. You will ensure all your content meets the Liverpool Echo’s high standards whilst being in accordance with IPSO code. This role will involve working shifts on a rota basis including some weekends and evenings, so a flexible approach is required.

Who are we looking for?

You are a passionate journalist with an NCTJ or equivalent journalism qualification, strong knowledge of media law. You are a first class writer with a proven track record of building content plans around SEO. You ideally have experience working with a CMS and demonstrable experience in digital storytelling, using video, words and pictures.

You are passionate about television and can write with authority about celebrities, identifying entertaining lines from TV shows to engage audiences. You have a strong understanding of SEO and can produce content which works in search, and also delights readers. You have expert knowledge of your patch and know how to tell stories that will relate directly to our ever growing and diverse audience.

What can we offer you?

We are offering a competitive salary, and benefits including:

• Help saving for your retirement – join our pension scheme and we’ll match contributions up to 6%
• 25 days’ holiday per year when you join. After three, five and ten years’ service with Reach, you’ll accrue one additional day of annual leave. We also have a Holiday Purchase Scheme
• Giving back day – an additional day’s leave each year to support a cause close to your heart
• Enhanced family leave – including maternity, paternity and adoption – and you’ll be eligible after just six months’ employment
• Private Healthcare Cash Plan – free health cash plan so you can claim back cash for a range of medical expenses
• As one of the UK’s top 50 Inclusive Employers everyone’s invited to join our events, programmes and networks to celebrate diversity and build an environment where all our people can thrive
• Wellbeing support – including a 24/7 employee assistance programme (EAP) for you and your nearest and dearest
• Awesome career opportunities – you’ll have support from your line manager and a range of learning & development programmes
• We are also a member of the 30% Club, a global campaign aimed at increasing gender diversity at board and senior management levels

Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.